Have been using this product for about 15 years. Even my hairdresser asked me today if I use something on my hair because it looked totally 'normal' to him, but at 70 he couldn't believe my hair wasn't quite gray yet. Smell, but 1. it's not really a "bad" smell - it smells like a lot of hair products. After it dries on the hair, there will be no noticeable odor. I am not familiar with the foam product as I have never used one. The best thing about this product is that it takes about 45 seconds to keep the color once a week and it's very easy to control the depth or darkness of the color by increasing/decreasing usage.
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