I like how easy it is to use, and how flexible it allows for customization of the site. Also, the fact that you can test out different layouts before actually implementing them. A little bit tedious at times when working with multiple sites in one project. You have to do more work than usual to make sure things are aligned correctly. If you're looking for an easy way to get started, this is probably your best bet. We needed a way to create landing pages without having to learn all sorts of coding techniques. This was a great fit for us because of its ease of use.