Allowing us quick insights into customer behaviour, even in cases where there is no previous knowledge of who they are or what their business process looks like. We have been able to identify potential problems with clients before we would normally do so by sending them emails asking questions directly. This has saved time for both parties as well as allowed more productive conversations between ourselves and others. Having said this I can't say that it's perfect! It does sometimes struggle when you try to use filters but if the problem persists then contact support and see how quickly someone will help resolve your issue. Using CurioS to look at analytics around social media interactions with specific client companies/products.