I like how easy it was to use, and how much I could customize my questions and surveys. It took me a while to get used to the layout of the platform, but once I did, I loved it! The survey creation process is very intuitive and I didn't have any issues with creating or using surveys. I also liked that I could create questionnaires for different types of employees, including managers and supervisors. There are many features that can be customized, but some things were difficult to find (like the option to make the questionnaire available to all users). Advisors4.0 helps us understand our customer's needs and expectations, which is useful in creating products and services that will meet their needs.