I like how easy it was to set up, as well as using their customer service team for any questions or concerns you may have about your account/system! The fact they offer multiple plans makes choosing one very difficult!! We use this product in conjunction with other products we are also working through our website platform (website builder). It's not ideal but does work just fine when used together. This software allows us to send out mass notifications via text message within seconds of certain events happening such as power outage etc..