I think this is a normal product. But if you have English speaking kids who are learning to pronounce letters and their sounds for the first time, DO NOT BUY this! The accent of the person pronouncing the letters is so heavy that none of the letters sound right. For example, "Z for zebra" sounds like "Zed for zedbaaa". This is not good for children who are studying. It really takes a native English speaker to pick up the sounds.
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