VERY DISAPPOINTED! I've used another hair dye from this company before, a darker blonde, which worked for me. I have an even gray so as my roots grew I wanted to use a lighter color so the grays blend better as they grow back. I have used this color and followed all directions to the letter - remember I have used the product before, just in a different colour. Well, this color didn't seem to take at all! And they say IT SHOULD WORK ON PERMANENT GRAY HAIR! I have a feeling that darker hair colors might work and lighter ones don't. Update 8/18/20: I still stand by my original review but I found that mixing Sesame Blonde with a slightly darker blonde color from the same product line made a huge difference. NaturColor allows us to easily mix different colors to create our own unique shade and you can save unused developer and color for next time. The photo above shows the color I got after mixing the shades. And the product is gentle on my hair and lasts as long as a salon hair color.
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