I really like how easy it is to integrate with our systems as well has being able t customize campaigns for specific needs (which we have). We were looking at other tools but they don't fit us quite right nor offer enough customization options so far. There are some features missing that might be nice additions in future releases - e g automatic bidding when there's no direct competition available or better reporting capabilities would help too! If you need advanced analytics then this tool can do nothing special compared to others out there already though integration was relatively simple thanks to API/SDK provided by uprival team itself which made integrations go quick & smooth without much headache involved. It solves all problems related to data from various sources such Google Ads platform including viewable impressions etc., making calculations fast.