The best thing about this software is that it allows you as an advertiser, access your account anytime anywhere without any need for technical expertise or support from anyone else in order create ads campaigns at ease! It also has very good reporting features which makes tracking all campaign statistics easier than ever before. I think one negative point could be its price tag but if advertising budgets are not limited then definitely go ahead with purchasing their services because they offer excellent quality service within reasonable prices compared to other similar products out there!!