The ability of pentruforms for my organization was great! It has allowed us as an agency, with our clients in mind (the end consumer), be able capture all their contact info quickly without them having any knowledge or understanding about how this could work best within there workflow/processes etc.. I wish we would have known more at first but once it's been implemented everything went smoothly!! We are now capturing over 90%+ new contacts via phone calls directly through call centers which previously had no way possible due to lack resources / time constraints ect...