The data is easy to understand in terms of how it can be used for future campaigns as well as past ones when trying to get ROI back from previous work done by MediaPro. It's also quite user friendly once you have gotten accustomed to its layout. I wish there was more customization options available so that we could tailor specific reports exactly how they are needed. Reporting would come out faster if there were fewer steps involved but overall this program has been very beneficial for my firm. We've seen an increase in traffic as well as qualified leads since implementing their services.
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