The ability for my team members, both internal as well external partners (consultants) can access it from anywhere via mobile or web browser - very useful! It's not easy at first but once you get used to using this tool there are lots of features that make life easier when managing multiple campaigns/projects simultaneously within one account- also great reporting tools available if required too!! I would say its quite expensive compared some other platforms out their though we do have unlimited plan so thats good news :) We use adluges campaign manager feature where our consultants create ads then upload them into various networks like google etc..