I like the fact that it's easy to use, has great support, and is very customizable. The ability to add a custom field to a report or dashboard is also a plus. It's easy to understand for new users but also has advanced features for more advanced users. I would say that it took me about 2-3 days of tinkering with the product before I got the hang of it. This was mainly because I'm not used to using an analytical tool, but once you get the hang of it, it's great! Reporting on large amounts of data can be tedious, but this tool makes it much easier and faster than other solutions.