The best thing about this software is that it lets you see all of your conversions at once instead of having to go through each one individually! It's also really easy for me as an affiliate marketer because I can track my clicks/conversions from any link or ad campaign without needing extra plugins installed like other platforms do (like ClickFunnels). There are some features missing here but they're coming out with new updates so those will be added soon enough :) You should definitely give them feedback if there are things wrong - their customer service team listens very well!! We use tru conversion mainly when we want to know what our website visitors' interests might be before deciding whether to advertise towards certain products / services etc. This helps us decide which campaigns would work better than others by tracking how many people click into different pages after clicking ads online.