The ability to create different types of campaigns, targeting options are great! I love that you can target by location as well - which makes it easier than ever before when trying new markets or even just testing out your current market/s in more detail with A / B tests etc.. We have been able use this tool since 2013 but there has always seemed like something was missing (or not enough) functionality wise from our side until now!! This year we started using their campaign builder so far no issues at all here either :) It's really easy once set up how simple everything works together too make things very efficient overall :D Really nothing i dislike about beampuls itself other then maybe some minor bugs sometimes could be fixed quicker if they were known sooner rather waiting till after launch ;) Great product though keep going guys. Have used both email & social media platforms combined over time through my career helping clients.