
My son loves it. But after initially purchasing the "natural" and "food grade" labels and not thinking further, I began to wonder what the coloring really was (when I saw my son's skin turning red - yes, that happens with soap, but hushβ¦). I went back to the product listings page and saw that many others had asked this question in the questions section and each time the company responded with the same marketing lingo but didn't elaborate on what the actual colors were. Dyes like Red 40 are considered food safe, but they're terrible for humans (google it). So if they use that, I don't want my kid bathing in it. Unfortunately they stopped using it.

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