The ability to customize your screencast without having to pay for expensive software or buy hardware is great! I can create my own content that's useful to our business instead of just getting what we need off-the-shelf, which saves us money in the long run. It would be nice if there was more video editing functionality available through the website interface. Some functions are not intuitive. We have been able to use this product by creating short videos about different client projects and posting them on social media so people know who we are better than when they're driving past our office and see our sign outside.