The best thing I like is that it's very easy for me as an individual user who doesn't have any technical knowledge of digital advertising or analytics tools such as Google Analytics etc.,to use this platform since there aren;t many features which makes my work easier if compared with other platforms in market today (ie - Facebook Ads). It also has great customer support from within its own network so i've never had problems using their service even when something goes wrong at times! There isn't much but one feature called "Targeting" however targeting can be achieved through some simple methods by yourself too without having access to advanced software programs e.g.- google analyticsthese are just examples not all options available will suit every business model/target audience needs therefore we need help sometimes especially during initial setup stage before learning how things function properly.The main benefit here.