The UI looks excellent, even for non technical users (ie my parents). We have been able to do so much with this software in such little time! Our team has already seen great results from using it since we started utilizing its features last year now - I'm not sure what else would be beneficial at all? Not really anything as far as complaints go but rather than benefits or cons about our experience thus far there's nothing negative which i'd like others who read these reviews know before considering purchasing their product/services :) Great customer service too!! A lot better then other companies out here where they seem very impersonal towards customers haha :P They're definitely worth every penny if your looking into building relationships online through social media platforms etcetera! So glad I made one purchase during Black Friday sale because everything went extremely well afterwards hahaha.