The software has an excellent UI as it's very easy to use for non-expert users! It also provides great results in terms of ROI (Return On Investment). I have used this tool with several companies such as Google AdWords or Facebook Ads campaigns without any problems at all since we are able to measure our performance over time thanks to its real-time mode feature. Some features could be improved like having more advanced filters but overall everything works well so far. We've been using eye tracking technology from my previous employer - which was quite expensive compared to other solutions available online nowadays - to understand user behavior when interacting with different types of web pages.
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