The ability for us as marketers at our agency to create custom campaigns with multiple channels (in store/online) is what I like best about this platform.
It's easy to use and allows me to see results quickly when we're testing out new ideas. There are some features they could add but it doesn't seem too difficult or costly to implement them so no real complaints from my side! We've been able to test different creative concepts very easily since we can launch all kinds of tests within minutes instead of hours waiting for changes online.