I like that it has all of my accounts in one place, allows me to schedule posts at different times each day, and gives me insights into what's working or not with each account. The reports are helpful for tracking overall performance across multiple platforms. Sometimes it can be difficult to find specific information about an individual post (like how many impressions were generated). It also doesn't seem to have any analytics capabilities beyond basic reporting. If you're looking for something to help you stay organized around social media content creation/management - this is probably worth checking out! We use it primarily as a scheduling tool for our Facebook page; however, we do sometimes get some traffic from other sources through organic search results. This makes it easier than having to monitor those channels separately.