I like that it's easy for me as an admin of my site, or even just someone who is looking at analytics data in Google Analytics (which we use), but doesn't have any coding experience myself - you can easily see what your audience likes by clicking through each banner option one after another until they find something interesting! It would be nice if there was more flexibility with colors/fonts available so people could make some adjustments themselves without needing help via email support chat etc., which isn´t always possible when using this service since most customers are not tech savvy enough yet :) We're trying out different types of campaigns such us "What our clients say about..." type posts; intro bars seem perfect because these allow quick access into text-based information while still showing images too ;).