It is easy to use for both technical users who are used in different software tools but also non-technical people that don't know how it works internally or even what they should be looking at when using this tool! Nothing so far really I would like more flexibility with some of their templates (but maybe thats just me).
We have been able create interactive case studies which we then integrate within our website - perfect way too show off all aspects about an item/process etc without having any additional costs involved as well creating great user experience through interactivity / engagement.