Review on ☕️ Kicking Horse Coffee Kick Ass: Dark Roast, Ground - Organic, Fairtrade & Kosher 10 Oz by Bud Crabtree

I just tried this coffee with my roommate who I consider a coffee connoisseur. This coffee has absolutely no aroma and is dark roasted! Walmart brand dark roast coffee is much better than this. Folgers is better. Literally every coffee I've ever bought has been better than this one. We knew this coffee was going to be a problem even before we brewed it because as soon as we opened the package we felt nothing. We noticed that the color of the coffee is not as dark as we expected. Once the coffee was brewed (on the Strong Brew setting, btw) we could literally barely smell it, and I have a very sensitive nose. It's like cheap coffee at the dollar store. I honestly think the only reason this coffee got such good reviews is because it has a great brand name and smart marketing. The product is seriously defective. I will definitely return it if it qualifies for a return.