I like how easy it is to use for all of my clients! It's so much easier than other platforms out there that require more training/knowledge from your side as well - which can be expensive in some cases if you're not an expert yourself or have very little experience with certain tools available (or even just basic computer knowledge). We've been able to get our customers excited about their products without having to do any work ourselves at this point; we simply set up accounts & send them updates via email when they need us most throughout each day / week etc..