The best part of using this toolkit is its ability to help you in optimizing your PPC campaign by providing great results with minimal effort. It's easy for me as I am new user. There are many features but it helps us to understand our performance very well which we can't get anywhere else without spending much time or money. Nothing to dislike about this product so far. Try them out once! They provide valuable insight into how effective their campaigns have been over different periods of time. We use this software mainly because they offer free trials and also give good recommendations after testing things like keywords etc.