I like how easy it was for me to learn this tool! It's very intuitive once you get used to all its features.
Sometimes when there are updates or new releases they can be confusing but overall great product with tons of options. If your looking into creating targeted ads then definitely give this program/tool a try because their customer service team will help guide you through any issues you may have in setting everything up correctly. Targeting our clients' specific needs we were able to create more relevant content leading them down the funnel towards making purchases from us which ultimately lead to increased sales revenue.