The ease of use, being able to keep track of my accounts from anywhere at anytime. The ability to access all my accounts in one place. Also the fact that it is updated regularly to make sure everything is up to date. Nothing really. It's simple and easy to use and allows me to be organised. I like that you can set alerts to notify you via email when certain requirements have been met within your portfolio. I like that Link Group have a range of products to suit all needs, from the basic to the more complex. I like the fact that Link Group have a range of products, so it is easy to find the right one for me. I have never had any complaints with Link Group, and I have always found the customer service to be excellent. I would definitely recommend Link Group to other members of the family. I have not used Link Group for my own accounts. I have used Link Group for my brother's accounts.