I like that it is very easy to use and allows me to send out mass emails with ease. It also has great customer service which helps to keep clients happy. Not too many downsides to this program but I do think that there could be more templates available for the emails we send out as well as having more customization options. Our marketing team used this software to send out our newsletter and event invitations. Now they can send out all of their upcoming events/upcoming sales without having to look through each email individually.