I like that you can see what keywords people are using when searching for your products or services. It also gives you an idea of how popular certain content is within specific niches and allows you to create new articles easily with ease! There isn't anything i dislike about this software it's great and very useful tool. You will need to make sure that you have enough space available on your computer with plenty of memory as well. Otherwise it may take awhile to load up. If you're looking for information regarding keyword research then this product should be used without question. Its really helpful in finding out which topics most people search for online and giving more attention to those areas.