Interesting product. It has kept my mouth clean and my teeth smooth, and it has a mild minty flavor that doesn't sting like some. It has no fluoride so I wouldn't substitute it for my regular toothpaste (I like fluoride in toothpaste) but it's gentle on my mouth. I have eczema that sometimes flares up on and around my lips and even a little bit in my mouth and toothpastes can make flaking worse when I have eczema. It's very gentle and I'll probably use it during the flare ups because it doesn't dry/burn my lips that much. However, it is quite expensive for daily use and contains xylitol (I tried to find a natural toothpaste that actually works and does not contain xylitol); For my purposes, I really don't see much use for everyday use, especially at this price point. By the way, the tube says that it is 82% natural and made in Italy. It left my teeth cleaner and breath fresher than any other "natural" toothpaste I've used, but it doesn't lather enough for my preferences, and I don't have a problem with fluoride, so it's not really for me. If you prefer a mostly "natural" paste, it gives better cleanliness (and breath) than Tom's in my opinion.
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