The ease of use is great! It's easy to get started with so that you can start seeing results right away - it doesn't require any training or knowledge from our side either (which makes things very simple).
I haven’t found anything in particular yet but we have only been using this tool since last month when they launched their new version which includes some improvements like better reporting capabilities etc., as well increased price tag ($99/month vs $49 per user) compared other competitors out there at same time period i guess? We are solving one problem here- how do companies track ROI after ads spend across all platforms including SEO & PPC campaigns simultaneously without much effort involved by them once its setup correctly? And also provide insights into what works best where! Also helps us understand customer behavior patterns over different product categories / products within category while comparing against competitor websites.