Review on Semcasting by Russ Charmin

The ability to target your audience by location, demographic, interest etc. is very helpful for reaching out to customers in specific areas. It's also easy to create campaigns that are more effective than traditional advertising methods. Some times it can be difficult when you don't know what keywords to look up or how to properly set up an ad group. Also sometimes there aren't many options available to see where people clicked after they click through from an advertisement. I'm able to find new customers who may have been looking but didn't realize my product was right for them.