It helps me to see where my most engaged visitors are coming from, so that I can focus in-depth efforts at those sources of traffic/conversions /customers etc., The best thing about briefMetric's platform Is its simplicity & user friendly interface which makes it very easy even without any technical knowledge or experience with analytics tools! Nothing like this available till now!! Also they have launched new features recently as well by adding support multiple account setups (I am using 2 different accounts) This will help us track our campaigns separately - one set up specifically targeting 1 business entity while other another targetting some specific campaign within same organization but belonging two separate entities!!