This toothpaste is not regular toothpaste. It is fluorine free. Fluoride occurs naturally in some foods and freshwater sources, so people choose not to use fluoride when brushing their teeth. If parents are worried about their kids getting too much fluoride from toothpaste, this toothpaste is for you! It tastes like blueberry cotton candy. It is very frothy and thick in the mouth. Small things have a big impact. Mint doesn't scream at all. The aftertaste is minty, but blueberry sweetness can be felt upon brushing. I can see the kids will love the taste! Contains many fruit extracts and xylitol. Xylitol is an artificial sweetener, which explains why it's so sweet. It's also found in chewing gum, so it's safe to use. Overall, this is a great product at a great price. A tube of toothpaste costs about $5. My mouth feels fresh and I'm so glad I found a toothpaste that tastes like pleasure, not punishment. I love this toothpaste!
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