Labels are a little torn due to previous bad reviews. The smell is not as strong as they say. It still smells nice and childishly fresh. It's a bit oily but I expected that since it's called Creamy Baby Oil. It's not a lotion. So if you want a thicker consistency, I recommend buying Baby Magic Lotion. All in all it's still good. Had to go back after using it on my child. This is a cheaper brand. I don't think it's actually from Baby Magic. After using it on my child, it still left my baby dry. I have to mix petroleum jelly with it to keep my baby hydrated. Don't buy this one. Look for another!
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