Review on Optik by Adam Bates

The team I worked with in our studio was very creative and professional. They were willing to take chances but more importantly were able to execute those ideas while staying organized. I think it's fair to say that this is one of THE agencies out there for large corporate design. We have used them several times over 5+ years (2 x rebranding and 3 other major redesigns.) Each time they really improved as we moved forward in execution and final delivery. This current project has been challenging due many reasons including internal conflicts as well as changes in client priorities over 2 different iterations. It all ended up being worth it though! We took a risk at the beginning not knowing what would stick and then iterated quickly until everything came together beautifully. As always - communication throughout each phase of work between us both internally within team and externally through Optik was excellent. I like that they were flexible and willing to take on the project. They were able to understand the need for the project and were able to help us achieve our desired outcome. I do not have any dislikes of Optik. I think that they have been fantastic and have done an excellent job. I have no doubt that they will continue to deliver exceptional work in the future. The project was to have an e-commerce website for a company that sells outdoor gear.