I like that it helped us track our competitors' prices in real-time, making it easy for business owners (or anyone) who needs current price data at their fingertips! There isn't much out there with this specific functionality but if you have other questions or need help setting up your account/website feel free to contact me @ kj@pricegrid.com as we can assist eachother along the way!! This tool has been extremely helpful when comparing my client's products against others within my industry & across industries.