The ability of tracking all activities related with our customers in order to achieve their objectives;The possibility for creating customized reports that are used by managers or employees at different levels within an organization.;Easy integration into ERP systems like SAP Business One (B1);Relatively easy customization process compared to other similar solutions available out there today such as Greenplum Data Management System.,Good customer support from sales representatives who have experience working both internally and externally.- Easy configuration- Reliable system when it comes down to data collection- Good price/performance ratio considering its complexity level-.