The ability to set up different pages for each client or prospect. You can really get some great results out of this tool, and I have seen it work for other customers as well! Sometimes it takes awhile to figure out how to use all it's features. But once figured out, there is no going back! There are many things that I like about rapid funnel. You can target very specific areas, and drill down on them if needed. You can also create different landing pages for content, sales pages, opt in forms, etc. I haven't run into any issues using this service. It works like a charm. I would recommend trying it. We were able to get more targeted traffic at a lower cost than we thought possible. We had been missing opportunities because we weren't targeting our ideal markets. I like that it's easy to use and has many features. It can be confusing at first, but once you figure out how to use it, it's great! They have helped me tremendously by building my website and getting it ready for launch. The support is also very helpful when something goes wrong. I would recommend this product to any business owner looking to get their website up and running quickly. We were able to build our website in just over two days. We got it set up and then were able to focus on other things.