Review on Measured Marketing Attribution Software by Jay Arnold

The ability to see the full view of our marketing efforts at one glance. It is easy to use and there is a lot of flexibility in how you can set up your campaigns. You can create as many variants as you need and they all tie into each other. This allows us to easily change one campaign without having to worry about it affecting another. I wish there was more room to customize the look and feel of the dashboard. There are some features that we would like to have but aren't available yet. We've been able to track our ROI fairly well with Measured. The data is very detailed and allows us to drill down to find out exactly what is driving conversions or not.