The best thing is that I have had many clients over the years who refer business to me because of their success with my marketing strategies! Nothing really stands out for this product other than it was just one more tool in our arsenal as consultants trying to find new ways to market ourselves online (and offline). If you are looking at different options or tools then check them all thoroughly but be careful not to get too caught up by hype about specific features. We were able to reach potential leads without paying high fees through search engine optimization campaigns so we could turn those possible customers into actual ones after they found us via Google searches.