It's easy to use; it works right out-of box with our apps that we already have installed at no additional cost or effort! I wish there was more flexibility around how many characters are allowed per field but overall this is one great tool - especially if you're looking into integrating your CRMs together like Salesforce + Interworx Integration & Outlook Calendar Sync! We were having issue keeping data integrity between different systems within my organization so now everything can be done under 1 roof which helps us streamline processes as well.