The most important thing I like about jellispot is that it has all of my needs covered in one software, which means less time spent searching for tools or information needed to run an ad campaign (or any other marketing initiative). It makes scheduling easier as well. They can do more work with AI but there are so many things they could improve even at this level! Definitely use their platform if your looking into SSP services. We have been able solve our need for purchasing/selling ads through out entire network - we no longer rely solely upon 3rd party platforms when running campaigns across multiple networks.