Stronger than I thought they would be, for these small base magnetic hooks. Impressive, for a magnet as wide as my pinky finger - see pics.I grabbed a few kitchen items that could hang on the hook to illustrate the strength. A small ceramic cup. Easy. Added a whisk and a metal spatula. No problem. Full size ceramic coffee cup - carefully. But no worries. I had to give it some good tugs to pull it off. Really, it slid before it actually pulled free.I doubt it will hold the listed weight in the description, except for maybe in the one direction that is optimal for strength. But it is WAY strong enough for my purposes.Note that I needed 20, so this 18-pack is ideal. Or it was, before the wife saw them and stole a dozen for the front of the fridge.Pictures and holiday cards were always falling off with the pathetic fridge magnets she had been using. With these monsters, our well wishes and other "fridge art" remains firmly on the fridge door and side.So I'm ordering another 28 to finish my project. I have no doubt that the rest will find uses around the house.A few have posted that you have to be careful screwing the hooks to the base or the magnet can crack. That's true, and I wish the manufacturer would have corrected the issue. But I have to say, it doesn't affect how the magnet works. Cracked or not, they hold the same weight.Lastly, the magnet is not glued or fastened in the base - it's kept in by pure magnetic power. So if two get stuck together, you have to slide them sideways to keep from pulling one or the other out of the base. But if that happens it's trivially easy to fix. UNLESS it is cracked. So. Slide sideways and all is well.
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