I like that it is very easy to use for my colleagues who are not familiar with marketing tools or analytics software such as this one! It's also great because of its customization options which allows us all (from different departments) access at once while still being able get what we need quickly when needed - no more searching through multiple dashboards trying find exactly where you're looking!! We have been using other platforms before but they were never really user friendly nor did our users understand how powerful these programs could be if used properly so now everyone has gotten onboard easily since implementing ONSENSE into their daily routine activities.