Super bright. Almost too bright I think to go back to a less powerful one. But they don't have the less powerful BR30 form factor. The reason I buy this is because I tested their other lightbulb which is the only brand I know of that doesn't flicker which helps my eyes a lot as I work in front of a computer all day. I hope SANSI can come up with a new kind of warmer color, with less blue light and probably less bright or dimmable? I recorded a slow motion video that still doesn't detect flicker while others can easily see it.
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