- You can easily import/export contacts into CRM system (Salesforce) - Create lead pipeline based on user profile - Integrate Facebook ads into Salesforce automation - Automated email triggers based on lead conversion - Web form integration with CRM - Visualize data and make informed decisions on marketing efforts - Work closely with marketing team to gain full insight into performance of marketing activities - Access information about all leads across your organization - Have access to the latest industry news and trends We use Mailchimp for marketing automation. I was really impressed how easy it was to setup and start getting our new list going. It has a lot of features and we've seen some nice improvements since we started. They are pretty responsive and helpful. My favorite feature is the workflow builder that allows us to automate the process of sending out follow ups and reminders. That way, we don't have to manually enter them into the database. We're in the early stages of implementation and would love any feedback you could give us!