I like that it provides realtime analytics with its push notifications from my dashboard.
The ability to analyze user behavior throughout our website is great, both inside apps/games but also within our main site itself. It takes some getting used to since there isn't much documentation out yet, but once figured out everything works well! Great product when creating games with your own UI (like ours). We are able to track player activity through all screens including game play while building up new features such as leaderboards without having to create extra tracking code ourselves.